Why We Stopped Using Mood Boards for Every Brief
A London studio replaced the mood board with a single written paragraph and a site visit.
By Tomas Adeyemi
For years every project at Field Office opened with a mood board. Last year the studio dropped them.
Instead, the lead designer writes one paragraph describing how the finished work should feel, and the team visits the place it will live.
In practice
The studio says the first round of work is now closer to the final answer.
Pictures of other people's work kept pulling us toward other people's answers.
Field Office
