Why More Brands Are Dropping Their Taglines
Four rebrands this year shipped without a line under the logo. We asked why.
By Tomas Adeyemi
Four of the most talked-about rebrands this year launched without a tagline.
Strategists say the line under the logo has moved into campaigns, where it can change every season.
In practice
The logo, they argue, should say less and last longer.
A tagline is a campaign that forgot to end.
Brand strategist, London
