The Five Questions a Good Design Brief Always Answers
Clients rarely write them down. These studios now ask before they quote.
By Jazz Monroe
Who is it for, what should change, how will we know, what can't move, and who decides. Five questions, asked before any fee is quoted.
Studios that use the list say it filters out half their enquiries in the first call.
In practice
The rest start faster, because the hardest conversation has already happened.
A brief is a promise about what success looks like.
Design director, Berlin
