The Case for Slower Feedback Rounds
A Toronto agency moved to two client reviews per project, and timelines got shorter.
By Sana Kovač
Northfold used to show clients work every Friday. It now holds two reviews per project: one for direction, one for sign-off.
Between them, the team works without client input and documents every decision.
In practice
Projects finish eleven days sooner on average, and revision requests have fallen by half.
Weekly reviews were teaching clients to design by committee.
Owen Clarke, creative director
