The Bank That Rebranded Without Changing Its Logo
A regional lender kept its mark and rebuilt everything around it, from forms to signage.
By Alex Suskind
Nordvik Sparebank kept the logo it has used since 1979 and changed almost everything else.
The new identity is a typeface, a grid for forms and a rule that every letter fits on one page.
In practice
Customer complaints about paperwork fell by a third in the first year.
The logo was never the problem. The forms were.
Kari Nordvik, head of brand
